This blog post (‘post’), will reflect on instances where I have found the work of other students to be particularly valuable in relation to the module content. The reflective structure employed will be underpinned by the ‘Experiential Learning Model’, as depicted below in figure one (Abrahams & Singh, 2010, p.384, citing Kolb, 1984, p.21). My reflection will be presented in two forms – a written piece will introduce three relevant reflective experiences and a video will detail the activity that has been stimulated by these reflective experiences.
Figure One
One student’s post on physical and digital locations discussed Amazon’s persuit of smart city capabilities. For me, this clarified that those who enable smart city activity can be commercially based. Before my understanding had been that those enablers were organisations with a sole environmental or societal focus. This revelation prompted me to list other commercial industries that may benefit from smart city activity, for example travel, tourism and communications. Naturally, better understanding the commercial relevance of smart cities, enhanced my overall understanding of module content.
Similarly, a student’s post on digital business models (with rather sophisticated infographics) solidified my understanding of artificial intelligence (‘AI’) – an area I conceptually understood but struggled to apply to practical marketing scenarios. In applying AI to a well-known brand, then illustrating what the consumer sees at the digital touch-point (in the form of a screenshot), I was able to appreciate AI’s potential value to engaging and effective marketing activity. Moreover, I was able to recognise the AI digital touchpoints I have used before (e.g. a service which determined the best dog food for my dog).
Another student’s post on digital business models discussed the same case study as mine (Netflix). Interestingly, I had framed account sharing behaviour (i.e. multiple people using one Netflix account), as commercially negative – decreasing users and revenue. In contrast, this post framed such behaviour as an example of the sharing economy. Considering this alternate perspective not only reinforced my conceptual knowledge of the sharing economy, but also provided me with an opportunity to apply this concept to my personal consumption. Furthermore, I was prompted to ask for the student’s opinion on Netflix’s future technological approach – their response highlighted the importance of innovation, which enabled me to make another valuable link to module content and reinforced an argument made in my post.
Reference List:
Abrahams, A. S. & Singh, T. (2010). An Active, Reflective Learning Cycle for E-Commerce Classes: Learning about E-commerce by Doing and Teaching. Journal of Information Systems Education,21(4), 383–390. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=58034302&site=ehost-live
Please find the links to my assessed comments below:
- https://zsofi311.wixsite.com/digitalmarketing/post/opportunities-challenges-presented-by-operating-in-both-digital-and-physical-locations
- https://cpdigitalbusinessmodels.blogspot.com/2019/02/adidas-opportunities-and-challenges.html?fbclid=IwAR188ZVVBDYsBeLXN2GEDHl8pfgA2Dbhjhl1kxunevwzXutB1nXY0yXV-Ac
- https://throughmylens55590950.wordpress.com/2019/02/19/from-borrow-to-on-the-go-how-netflixs-shift-to-a-digital-business-model-lead-to-a-streaming-success-%EF%BB%BF/?fbclid=IwAR2CGXCULrADK6wVgd9gq1rvy2VTJaGQArH6boR3IA2HGEOpS3EvrghIqK4
- https://ijbem129.blogspot.com/2019/03/how-airbnbs-digital-business-model-has.html?fbclid=IwAR1ZM2W5sliWNRb8orYaAKKDb-msnPlxFiYdduL6v1v1uSQh9NYcYEegULU
Please find links to additional (non-assessed) comments below:
Marketing Thoughts 